Hijab fashion supply chain: a theoretical framework traversing consumers’ knowledge and purchase intention

  title={Hijab fashion supply chain: a theoretical framework traversing consumers’ knowledge and purchase intention},
  author={Eli Sumarliah and Tieke Li and Bai Lin Wang},
  journal={MATEC Web of Conferences},
The recent expeditious growth of Muslim population in the world initiates a dramatic upsurge of demand for Hijab fashion. Hijab fashion is a green and sustainable fashion in accordance with Islamic principles on the modesty, safety, cleanliness, and comfort of clothings. Hijab supply chain is an indispensable issue, predominantly for Muslim consumers, manufacturers, and suppliers that oblige global Muslim markets. Nonetheless, research on Hijab fashion is very limited. More specifically… 

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