Highlighting Relatedness Promotes Prosocial Motives and Behavior

@article{Pavey2011HighlightingRP,
  title={Highlighting Relatedness Promotes Prosocial Motives and Behavior},
  author={Louisa Pavey and Tobias Greitemeyer and Paul Sparks},
  journal={Personality and Social Psychology Bulletin},
  year={2011},
  volume={37},
  pages={905 - 917}
}
According to self-determination theory, people have three basic psychological needs: relatedness, competence, and autonomy. Of these, the authors reasoned that relatedness need satisfaction is particularly important for promoting prosocial behavior because of the increased sense of connectedness to others that this engenders. In Experiment 1, the authors manipulated relatedness, autonomy, competence, or gave participants a neutral task, and found that highlighting relatedness led to higher… 

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