• Engineering
  • Published 1987

High Visibility: The Making and Marketing of Professionals into Celebrities

@inproceedings{Rein1987HighVT,
  title={High Visibility: The Making and Marketing of Professionals into Celebrities},
  author={Irving Rein and Philip Kotler and Martin Stoller},
  year={1987}
}
Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of examples and case studies of celebrities from all walks of professional life, this book reveals the sophisticated marketing… CONTINUE READING