Hierarchies and cliques in the social networks of health care professionals: implications for the design of dissemination strategies.

  title={Hierarchies and cliques in the social networks of health care professionals: implications for the design of dissemination strategies.},
  author={E. J. W. West and David Nicholas Barron and John D Dowsett and John Norman Newton},
  journal={Social science & medicine},
  volume={48 5},
Interest in how best to influence the behaviour of clinicians in the interests of both clinical and cost effectiveness has rekindled concern with the social networks of health care professionals. Ever since the seminal work of Coleman et al. [Coleman, J.S., Katz, E., Menzel, H., 1966. Medical Innovation: A Diffusion Study. Bobbs-Merrill, Indianapolis.], networks have been seen as important in the process by which clinicians adopt (or fail to adopt) new innovations in clinical practice. Yet very… CONTINUE READING
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