Hidden Mountain

@article{deCoverly2008HiddenM,
  title={Hidden Mountain},
  author={Edd de Coverly and Pierre McDonagh and Lisa O’Malley and Maurice Patterson},
  journal={Journal of Macromarketing},
  year={2008},
  volume={28},
  pages={289 - 303}
}
This article considers the neglected area of disposition, the nature of our relationship with waste. Marketing tactics are complicit in a throwaway culture, so how can we better theorize our relationship to waste? The authors submit that to maintain control, we are encouraged to keep waste in its place—out of sight and out of mind. This is achieved through systemic smoothing mechanisms such as our socialization against waste, the role of trash cans, and the work of garbage collectors. By… 
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96 Citations
Highly Influential Citations
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Background Citations
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Methods Citations
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96 Citations

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