Heuristics made easy: an effort-reduction framework.

  title={Heuristics made easy: an effort-reduction framework.},
  author={Anuj K Shah and Daniel M. Oppenheimer},
  journal={Psychological bulletin},
  volume={134 2},
In this article, the authors propose a new framework for understanding and studying heuristics. The authors posit that heuristics primarily serve the purpose of reducing the effort associated with a task. As such, the authors propose that heuristics can be classified according to a small set of effort-reduction principles. The authors use this framework to build upon current models of heuristics, examine existing heuristics in terms of effort-reduction, and outline how current research methods… 

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