Heuristics as adaptive decision strategies in management

  title={Heuristics as adaptive decision strategies in management},
  author={Florian Artinger and M. Petersen and G. Gigerenzer and J. Weibler},
  journal={Journal of Organizational Behavior},
  • Florian Artinger, M. Petersen, +1 author J. Weibler
  • Published 2015
  • Computer Science
  • Journal of Organizational Behavior
  • Summary In the management literature, heuristics are often conceived of as a source of systematic error, whereas logic and statistics are regarded as the sine qua non of good decision making. Yet, this view can be incorrect for decisions made under uncertainty, as opposed to risk. Research on fast and frugal heuristics shows that simple heuristics can be successful in complex, uncertain environments and also when and why this is the case. This article describes the conceptual framework of… CONTINUE READING
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