Here We Go Again

  title={Here We Go Again},
  author={Maura Edmond},
  journal={Television \& New Media},
  pages={305 - 320}
  • M. Edmond
  • Published 1 May 2014
  • Art
  • Television & New Media
At the start of the 2000s, there were dire predictions about the future of music videos. Faced with falling industry profits, ballooning production costs, and music television stations that cared more about ratings, music videos no longer enjoyed the industry support they once had. But as music videos were being sidelined by the music and television industries, they were rapidly becoming integral to online video aggregates and social media sites. The “days of the $600,000 video” might be gone… 
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