Herding in humans.

  title={Herding in humans.},
  author={Ramsey Raafat and Nick Chater and Chris Frith},
  journal={Trends in cognitive sciences},
  volume={13 10},
Herding is a form of convergent social behaviour that can be broadly defined as the alignment of the thoughts or behaviours of individuals in a group (herd) through local interaction and without centralized coordination. We suggest that herding has a broad application, from intellectual fashion to mob violence; and that understanding herding is particularly pertinent in an increasingly interconnected world. An integrated approach to herding is proposed, describing two key issues: mechanisms of… CONTINUE READING

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