Corpus ID: 11956878

Herding Behavior in Social Media Networks in China

  title={Herding Behavior in Social Media Networks in China},
  author={X. Tan and Karlene Cousins},
  • X. Tan, Karlene Cousins
  • Published in AMCIS 2016
  • Computer Science
  • We conducted an interpretive, qualitative research study to investigate herding behavior around trending posts about disasters on Sina Weibo, one of the most popular social media websites in China. Our preliminary results show that in response to uncertain situations, users engage in sensemaking (Seidel, 2013) and become emotionally engaged (Taylor, 2015) as they converge around trending posts about disasters. Also, state, effect and response uncertainty (Milliken, 1987) may influence how users… CONTINUE READING

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