Helping a Victim or Helping the Victim: Altruism and Identifiability

  title={Helping a Victim or Helping the Victim: Altruism and Identifiability},
  author={Deborah A. Small and George Loewenstein},
  journal={Journal of Risk and Uncertainty},
Although it has been claimed that people care more about identifiable than statistical victims, demonstrating this “identifiable victim effect” has proven difficult because identification usually provides information about a victim, and people may respond to the information rather than to identification per se. We show that a very weak form of identifiability—determining the victim without providing any personalizing information—increases caring. In the first, laboratory study, subjects were… 
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