Helpfulness of Online User Reviews: More is Less

  title={Helpfulness of Online User Reviews: More is Less},
  author={Qiwei Gan and Qing Cao and Donald R. Jones},
Online review has been found to be import to online businesses. The sheer number of online reviews hinders websites users’ ability to draw useful information from previous users. Thus, a helpfulness mechanism which facilitates users to locate the most helpful reviews adds value to websites. This paper explores the helpfulness of online review from a cognitive science perspective. Drawing upon cognitive load theory and source credibility heuristics cues, the paper develops a framework to… CONTINUE READING

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