Hedonic shopping motivations in collectivistic and individualistic consumer cultures

@inproceedings{Evanschitzky2015HedonicSM,
  title={Hedonic shopping motivations in collectivistic and individualistic consumer cultures},
  author={Heiner Evanschitzky and Oliver M. D. Emrich and Vinita Sangtani and Anna-Lena Ackfeldt and Kristy E. Reynolds and Mark J. Arnold},
  year={2015}
}
a Aston Business School, Marketing Group, Aston Triangle, Birmingham, B4 7ET, UK b University of St. Gallen, Institute of Retail Management, Dufourstrasse 40a, CH-9000 St. Gallen, Switzerland c Mike Cottrell School of Business, North Georgia College and State University, United States d Aston Business School, Marketing Group, Aston Triangle, Birmingham, B4 7ET, UK e Department of Management and Marketing, Culverhouse College of Commerce, The University of Alabama, United States f Department of… CONTINUE READING