Hedonic product optimisation: CATA questions as alternatives to JAR scales

@inproceedings{Ares2017HedonicPO,
  title={Hedonic product optimisation: CATA questions as alternatives to JAR scales},
  author={Gast{\'o}n Ares and Juliana Cunha de Andrade and Luc{\'i}a Ant{\'u}nez and Florencia Alcaire and Marianne Swaney-Stueve and Sheri Gordon and Sara R. Jaeger},
  year={2017}
}
Abstract Methodologies that identify ways products differ from consumers’ ideal are commonly used to guide innovation. In this research the use of CATA questions for this purpose was compared to JAR scales, which are well established for use in product optimization efforts. Two CATA variants were considered: (i) CATA questions including terms with hedonic-intensity connotations (e.g., not enough sweet , much too sweet ), and (ii) CATA questions pertaining to both the tasted and the ideal… CONTINUE READING