Hedonic Pricing and Willingness to Pay for Bed and Breakfast Amenities in Southeast Wisconsin

  title={Hedonic Pricing and Willingness to Pay for Bed and Breakfast Amenities in Southeast Wisconsin},
  author={Ben Monty and Mark L. Skidmore},
  journal={Journal of Travel Research},
  pages={195 - 199}
While the hedonic price model has been used to evaluate willingness to pay in a variety of markets, its use in the tourism industry is limited. This research note highlights the usefulness of the hedonic price technique in this industry by evaluating willingness to pay for specific characteristics of bed and breakfast accommodations. Heterogeneity in price and amenities offered by bed and breakfast accommodations enables us to generate estimates of willingness to pay for specific… 

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