Hedging Your Bets: Explaining Executives' Market Labeling Strategies in Nanotechnology

Abstract

Executives use market labels to position their firms within market categories. Yet this activity has been given scarce attention in the extant literature that widely assumes that market labels are simple, prescribed classification brackets that accurately represent firms’ characteristics. By examining how and why executives use the nanotechnology label, we… (More)
DOI: 10.1287/orsc.1120.0748

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