Heavy Hero or Digital Dummy? Multimodal Player–Avatar Relations in Final Fantasy 7

  title={Heavy Hero or Digital Dummy? Multimodal Player–Avatar Relations in Final Fantasy 7},
  author={Andrew Burn and Gareth Schott},
  journal={Visual Communication},
  pages={213 - 233}
This article analyses the player–avatar relation in Final Fantasy 7, drawing on multimodality theory to analyse textual structures both in the game and in the discourse of player–interviews and fan writing. It argues that the avatar is a two-part structure, partly designed in conventional narrative terms as a protagonist of popular narrative, and partly as a vehicle for interactive game-play. The former structure is replete with the traditions and designs of Japanese popular narrative, oral… Expand
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