• DOI:10.1086/667362
Corpus ID: 37892264

Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control

@article{Redden2013HealthyST,
  title={Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control},
  author={J. Redden and Kelly L. Haws},
  journal={Journal of Consumer Research},
  year={2013},
  volume={39},
  pages={1100-1114}
}

J. Redden, Kelly L. Haws

Published 2013

Psychology

Journal of Consumer Research

Self-control is typically viewed as a battle between willpower and desire. The authors focus on the desire side of the equation and extol the positive effect of faster satiation that makes unhealthy behaviors less tempting. They demonstrate that consumers higher in trait self-control demonstrate such “healthy” satiation as they satiate faster on unhealthy foods than on healthy foods. In contrast, those with lower self-control fail to consistently show this differential pattern in their… CONTINUE READING

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