Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior

@article{Nikolova2015HealthyCT,
  title={Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior},
  author={Hristina Nikolova and J. Inman},
  journal={Journal of Marketing Research},
  year={2015},
  volume={52},
  pages={817 - 835}
}
Grocery retailers are joining the fray against obesity by offering a wide range of health and wellness programs at the point of sale. However, the success of such programs in promoting healthy choices remains an open question. The authors examine the effectiveness of a growing health and wellness initiative: a simplified nutrition scoring system. They present a conceptual framework that predicts the effect of such a scoring system on shoppers’ food decisions and their sensitivity to price and… Expand
56 Citations

Figures and Tables from this paper

Does point-of-sale nutrition information improve the nutritional quality of food choices?
  • 2
In-store marketing of inexpensive foods with good nutritional quality in disadvantaged neighborhoods: increased awareness, understanding, and purchasing
  • 27
The Effect of Randomly Providing Nutri-Score Information on Actual Purchases in Colombia
  • 6
  • PDF
SELECTED ANTECEDENTS OF THE IMPORTANCE OF NUTRITION CLAIMS FOR FOOD PROCESSORS AND DISTRIBUTORS
  • 2
  • PDF
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 62 REFERENCES
Guiding stars: the effect of a nutrition navigation program on consumer purchases at the supermarket.
  • 182
  • Highly Influential
  • PDF
The Impact of Mandatory Disclosure Laws on Product Choices: An Analysis of the Salad Dressing Market*
  • A. Mathios
  • Economics
  • The Journal of Law and Economics
  • 2000
  • 279
Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment
  • 3
  • Highly Influential
Consumers’ Ability to Perform Tasks Using Nutrition Labels
  • 128
...
1
2
3
4
5
...