Healthcare.gov 3.0--behavioral economics and insurance exchanges.

@article{Ubel2015Healthcaregov3E,
  title={Healthcare.gov 3.0--behavioral economics and insurance exchanges.},
  author={Peter A Ubel and David A. Comerford and Eric J. Johnson},
  journal={The New England journal of medicine},
  year={2015},
  volume={372 8},
  pages={
          695-8
        }
}
Now that glitch-free U.S. health insurance exchanges are presenting consumers with robust sets of health insurance choices, it's time to redesign exchange websites so as to maximize the chances that consumers will choose plans best suited to their needs and preferences. 
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