Healthcare consumers’ sensitivity to costs: a reflection on behavioural economics from an emerging market

  title={Healthcare consumers’ sensitivity to costs: a reflection on behavioural economics from an emerging market},
  author={Q. Vuong and Tung-Manh Ho and H. Nguyen and T. Vuong},
  journal={Palgrave Communications},
  • Q. Vuong, Tung-Manh Ho, +1 author T. Vuong
  • Published 2018
  • Business
  • Palgrave Communications
  • Decision-making regarding healthcare expenditure hinges heavily on an individual's health status and the certainty about the future. This study uses data on propensity of general health exam (GHE) spending to show that despite the debate on the necessity of GHE, its objective is clear—to obtain more information and certainty about one’s health so as to minimise future risks. Most studies on this topic, however, focus only on factors associated with GHE uptake and overlook the shifts in… CONTINUE READING
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