• DOI:10.1080/J003v06n01_08
• Corpus ID: 10341314

Health promotion.

@article{Miyake1989HealthP,
  title={Health promotion.},
  author={S Miyake and M Lucas-Miyake},
  journal={Occupational therapy in health care},
  year={1989},
  volume={6 1},
  pages={
          87-99
        }
}

• S. Miyake, M. Lucas-Miyake
• Published 1989
• Medicine
• Occupational therapy in health care

This article will describe a marketing model for the development of a role for occupational therapy in the industrial market. Health promotion activities are used as a means to diversify existing revenue bases by establishing new referral sources in industry. The technique of need satisfaction -selling or marketing one's services to a customer based on needs expressed by the customer - is reviewed, and implementation of this approach is described from two settings, one in psychiatry and the other in rehabilitation.