Health insurance coverage and take-up: lessons from behavioral economics.

  title={Health insurance coverage and take-up: lessons from behavioral economics.},
  author={Katherine Baicker and William J. Congdon and Sendhil Mullainathan},
  journal={The Milbank quarterly},
  volume={90 1},
CONTEXT Millions of uninsured Americans ostensibly have insurance available to them-many at very low cost-but do not take it up. Traditional economic analysis is based on the premise that these are rational decisions, but it is hard to reconcile observed enrollment patterns with this view. The policy prescriptions that the traditional model generates may thus fail to achieve their goals. Behavioral economics, which integrates insights from psychology into economic analysis, identifies important… CONTINUE READING
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