Health concern, food choice motives, and attitudes toward healthy eating: the mediating role of food choice motives.

@article{Sun2008HealthCF,
  title={Health concern, food choice motives, and attitudes toward healthy eating: the mediating role of food choice motives.},
  author={Yu-Hua Christine Sun},
  journal={Appetite},
  year={2008},
  volume={51 1},
  pages={42-9}
}
This study addresses how various health concerns might influence not only consumers' food choice motives but also consumers' subsequent attitudes toward healthy eating. This study expects that those consumers with greater health concerns would have different food choice motives and better attitudes toward healthy eating. A self-completion questionnaire was used to gather information. Participants, a random sample of 500 undergraduate students from a national university in Taipei, Taiwan… CONTINUE READING

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