Health Insurance Stores and Health Hubs: Innovations That Get Close to the Customer.

Although brick and mortar stores are a ubiquitous feature of the US consumer landscape, health insurance for individuals is typically sold via phone, mail, computers, brokers, or, newly, “exchanges.” However, Blue Cross Blue Shield of Florida, now known as Florida Blue, broke this mold with 18 retail stores in a do good/do well innovation to reach patients… CONTINUE READING