• Corpus ID: 24477622

Having trouble with your strategy? Then map it.

  title={Having trouble with your strategy? Then map it.},
  author={R. Kaplan and David P. Norton},
  journal={Harvard business review},
  volume={78 5},
          167-76, 202
If you were a military general on the march, you'd want your troops to have plenty of maps--detailed information about the mission they were on, the roads they would travel, the campaigns they would undertake, and the weapons at their disposal. The same holds true in business: a workforce needs clear and detailed information to execute a business strategy successfully. Until now, there haven't been many tools that can communicate both an organization's strategy and the processes and systems… 
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  • 2001
Having trouble with your strategy? Then map it
  • Harvard Business Review,
  • 2000