Harvesting Implicit Group Attitudes and Beliefs From a Demonstration Web Site

  title={Harvesting Implicit Group Attitudes and Beliefs From a Demonstration Web Site},
  author={Brian A. Nosek and Mahzarin R. Banaji and Anthony G Greenwald},
Respondents at an Internet site completed over 600,000 tasks between October 1998 and April 2000 measuring attitudes toward and stereotypes of social groups. Their responses demonstrated, on average, implicit preference for White over Black and young over old and stereotypic associations linking male terms with science and career and female terms with liberal arts and family. The main purpose was to provide a demonstration site at which respondents could experience their implicit attitudes and… CONTINUE READING
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