Harnessing the power of the placebo effect and renaming it "remembered wellness".

@article{Benson1996HarnessingTP,
  title={Harnessing the power of the placebo effect and renaming it "remembered wellness".},
  author={Herbert Benson and Richard Friedman},
  journal={Annual review of medicine},
  year={1996},
  volume={47},
  pages={
          193-9
        }
}
The placebo effect yields beneficial clinical results in 60-90% of diseases that include angina pectoris, bronchial asthma, herpes simplex, and duodenal ulcer. Three components bring forth the placebo effect: (a) positive beliefs and expectations on the part of the patient; (b) positive beliefs and expectations on the part of the physician or health care professional; and (c) a good relationship between the two parties. Because of the heavily negative connotations of the very words "placebo… Expand
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