Harnessing the potential of entertainment-education telenovelas

  title={Harnessing the potential of entertainment-education telenovelas},
  author={Arvind Singhal and Everett M. Rogers and William J Brown},
  pages={1 - 18}
The enormous economic, political and social problems of the developing world call for creating effective, equitable, and socially responsible mass media programs that will solve human problems and benefit society. The present article investigates the use of the entertainment-education strategy in mass communication, especially focusing on the potential of telenovelas in addressing problems of national development. We trace the diffusion of the entertainment-education telenovelas from Mexico to… 

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