Harnessing Social Media for Health Promotion and Behavior Change

  title={Harnessing Social Media for Health Promotion and Behavior Change},
  author={Holly Korda and Zena Itani},
  journal={Health Promotion Practice},
  pages={15 - 23}
  • H. Korda, Zena Itani
  • Published 1 January 2013
  • Political Science, Medicine
  • Health Promotion Practice
Rapid and innovative advances in participative Internet communications, referred to as “social media,” offer opportunities for modifying health behavior. Social media let users choose to be either anonymous or identified. People of all demographics are adopting these technologies whether on their computers or through mobile devices, and they are increasingly using these social media for health-related issues. Although social media have considerable potential as tools for health promotion and… 
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