Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making.

@article{Milkman2008HarnessingOI,
  title={Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making.},
  author={Katherine L. Milkman and Todd Rogers and Max H. Bazerman},
  journal={Perspectives on psychological science : a journal of the Association for Psychological Science},
  year={2008},
  volume={3 4},
  pages={324-38}
}
Although observers of human behavior have long been aware that people regularly struggle with internal conflict when deciding whether to behave responsibly or indulge in impulsivity, psychologists and economists did not begin to empirically investigate this type of want/should conflict until recently. In this article, we review and synthesize the latest research on want/should conflict, focusing our attention on the findings from an empirical literature on the topic that has blossomed over the… CONTINUE READING

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