Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness

@inproceedings{Aknin2012HappinessRI,
  title={Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness},
  author={Lara Beth Aknin and Elizabeth W. Dunn and Michael I. Norton},
  year={2012}
}
We examine whether a positive feedback loop exists between spending money on others (i.e. prosocial spending) and happiness. Participants recalled a previous purchase made for either themselves or someone else and then reported their happiness. Afterward, participants chose whether to spend a monetary windfall on themselves or someone else. Participants assigned to recall a purchase made for someone else reported feeling significantly happier immediately after this recollection; most… CONTINUE READING
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