Hanryu Sweeps East Asia

  title={Hanryu Sweeps East Asia},
  author={Toru Hanaki and Arvind Singhal and Min Wha Han and Do Kyun Kim and Ketan Chitnis},
  journal={International Communication Gazette},
  pages={281 - 294}
The present article analyzes the popularity of Winter Sonata (a South Korean television series) among Japanese audiences, especially among middle-aged women, and the impact of the accompanying hanryu phenomenon (the current fad for every aspect of South Korean popular culture) on Japanese society. Various types of primary and archival data were collected including in-depth qualitative interview surveys from 33 female Japanese viewers of Winter Sonata. The interpretive analysis of the data… Expand
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