Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising


GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test persons over several days, their passages with arbitrary poster campaigns can be calculated. However, inference is complicated by the early dropout of persons. Other than in most… (More)
DOI: 10.1145/1592748.1592759


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