Handbook of hospitality marketing management

@inproceedings{Oh2008HandbookOH,
  title={Handbook of hospitality marketing management},
  author={Haemoon Oh and Abraham Pizam},
  year={2008}
}
Part I. Hospitality Marketing Concepts Marketing Hospitality and Tourism Experiences Socially Responsible Hospitality and Tourism Marketing Hospitality Marketing Mix and Service Marketing Principles Part II. Hospitality Marketing Functions and Strategies Branding, Brand Equity, and Brand Extensions Relationship and Loyalty Marketing Advertising, Public Relations, and Crisis Management Distribution Channels and E-Commerce Service quality and Business Performance Part III. Hospitality Consumer… CONTINUE READING

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