• Psychology
  • Published 2010

Handbook of Quality-of-Life Research: An Ethical Marketing Perspective

@inproceedings{Sirgy2010HandbookOQ,
  title={Handbook of Quality-of-Life Research: An Ethical Marketing Perspective},
  author={M. Joseph Sirgy},
  year={2010}
}
1. The Quality-Of-Life (QOL) Concept Viewed from a Marketing Lens. 2. Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL. 3. Measures and Measurement Issues in QOL Research. 4. QOL Research in Relation to Specific Marketing Perspectives. 5. QOL Research in Relation to Specific Population Segments. 6. QOL Research in Relation to Specific Life Domains. 7. QOL Research in Relation to Specific Public and Private Sectors. References. Subject Index. Author Index. 

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