Habit, custom, and power: a multi-level theory of population health.

@article{Zimmerman2013HabitCA,
  title={Habit, custom, and power: a multi-level theory of population health.},
  author={Frederick J. Zimmerman},
  journal={Social science & medicine},
  year={2013},
  volume={80},
  pages={
          47-56
        }
}
In multi-level theory, individual behavior flows from cognitive habits, either directly through social referencing, rules of thumb, or automatic behaviors; or indirectly through the shaping of rationality itself by framing or heuristics. Although behavior does not arise from individually rational optimization, it generally appears to be rational, because the cognitive habits that guide behavior evolve toward optimality. However, power imbalances shaped by particular social, political, and… CONTINUE READING

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