Corpus ID: 55804438

HR Management Practices and Customer Satisfaction: The Mediating Effect of Effective Supply Chain Management Practices

  title={HR Management Practices and Customer Satisfaction: The Mediating Effect of Effective Supply Chain Management Practices},
  author={K. Thriveni Kumari and Sania Usmani and Javed Husain},
  journal={Global Business and Management Research: An International Journal},
Introduction Globalization, technological advancements, innovations and altering customer's demands and expectations, creates cut throat competition and increase uncertain environment for organizations. Struggle for flexibility is essential for firms to face more ambiguous and rapidly altering atmosphere. In this era of global village, business world has to deal with intense competition from around the world. Where, a firm's human resource is one of the sources of competitive advantage (Becker… Expand

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