HOW AIRBNB CONVEYS SOCIAL AND ECONOMIC VALUE THROUGH USER REPRESENTATION Research paper

@inproceedings{2018HOWAC,
  title={HOW AIRBNB CONVEYS SOCIAL AND ECONOMIC VALUE THROUGH USER REPRESENTATION Research paper},
  author={},
  year={2018}
}
  • Published 2018
New platforms for renting and sharing among private individuals are emerging in today’s e-commerce landscape. Airbnb can be regarded as a representative of many such platforms. Such accommodation rental commonly implies shared usage where both host and guest occupy a space at the same time, involving social interactions that can provide additional value. Drawing on social reward theory, this paper proposes a research model that links the guest’s intention to book to the host’s user… CONTINUE READING

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