HERZBERG'S DUAL‐FACTOR THEORY OF JOB SATISFACTION AND MOTIVATION: A REVIEW OF THE EVIDENCE AND A CRITICISM

@article{House1967HERZBERGSDT,
  title={HERZBERG'S DUAL‐FACTOR THEORY OF JOB SATISFACTION AND MOTIVATION: A REVIEW OF THE EVIDENCE AND A CRITICISM},
  author={Robert J. House and Lawrence A. Wigdor},
  journal={Personnel Psychology},
  year={1967},
  volume={20},
  pages={369-390}
}
In. 1959, Herzberg, Mausner and Snyderman reported research findings that suggested that man has two sets of needs: his need as an animal to avoid pain, and his need as a human to grow psychologically. These findings led them to advance a "dual factor" theory of motivation. Since that time, the theory has caught the attention of both industrial managers and psychologists. Management training and work-motivation programs have been installed on the basis of the dual-factor theory. Psychologists… 

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