HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR

@article{Childers2001HEDONICAU,
  title={HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR},
  author={Terry L. Childers and Christopher L. Carr and Joann Peck and Stephen J. Carson},
  journal={Journal of Retailing},
  year={2001},
  volume={77},
  pages={511-535}
}

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