Guilty pleasures. Implicit preferences for high calorie food in restrained eating.

@article{Houben2010GuiltyPI,
  title={Guilty pleasures. Implicit preferences for high calorie food in restrained eating.},
  author={Katrijn Marie Patricia Irma Houben and Anne Roefs and Arne Jansen},
  journal={Appetite},
  year={2010},
  volume={55 1},
  pages={18-24}
}
In two studies, it was examined whether dietary restraint is associated with stronger positive implicit attitudes toward high calorie food. This hypothesis was tested using unipolar IAT variants that allowed us to separately measure and examine positive and negative implicit associations with high calorie food. In both studies, results showed that restrained eaters do not differ from unrestrained eaters with respect to negative implicit associations with high calorie food. However, dietary… CONTINUE READING

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