Guide to measuring privacy concern: Review of survey and observational instruments

  title={Guide to measuring privacy concern: Review of survey and observational instruments},
  author={S{\"o}ren Preibusch},
  journal={Int. J. Hum.-Comput. Stud.},
The debate about online privacy gives testimony of Web users’ concerns. Privacy concerns make consumers adopt data protection features, guide their appreciation for existing features, and can steer their consumption choices amongst competing businesses. However, approaches to measure privacy concern are fragmented and often ad-hoc, at the detriment of reliable results. The need for measurement instruments for privacy concern is twofold. First, attitudes and opinions about data protection cannot… CONTINUE READING
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