Group Buying on the Web: A Comparison of Price-Discovery Mechanisms

@article{Anand2003GroupBO,
  title={Group Buying on the Web: A Comparison of Price-Discovery Mechanisms},
  author={Krishnan S. Anand and Ravi Aron},
  journal={Management Science},
  year={2003},
  volume={49},
  pages={1546-1562}
}
Web-based group-buying mechanisms are being widely used for both business-to-business (B2B) and business-to-consumer (B2C) transactions. We survey currently operational online group-buying markets, and then study this phenomenon using analytical models. We build on the literatures in information economics and operations management in our analytical model of a monopolist offering Web-based group-buying under different kinds of demand uncertainty. We derive the monopolist's optimal group-buying… CONTINUE READING

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