• Corpus ID: 145390879

Grounded Theory: some reflections on paradigm, procedures and misconceptions

@inproceedings{Goulding1999GroundedTS,
  title={Grounded Theory: some reflections on paradigm, procedures and misconceptions},
  author={Christina Goulding},
  year={1999}
}
This paper is an early version of a chapter for a proposed book on grounded theory. It extends the discussion of grounded theory published in two academic papers by the author: Goulding, C. (1998) Grounded Theory: the missing methodology on the interpretivist agenda Qualitative Market Research: an international journal 1(1) Goulding, C. (forthcoming) Consumer Research, Interpretive Paradigms, and Methodological Ambiguities European Journal of Marketing 33(7/8) 
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References

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There has been considerable discussion in recent years over the application of interpretive methodologies such as phenomenology, hermeneutics, and semiotics within the field of marketing research,
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The 1980s and 1990s have witnessed a growing application of qualitative methods, particularly in the study of consumer behaviour. This has led to some division between researchers on the basis of
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The authors discuss the importance of specificity in methodology and distinguish between phenomenology and grounded theory, two frequently misused terms in the description of qualitative methodology.
Revealing Socially Constructed Knowledge Through Quasi-Structured Interviews and Grounded Theory Analysis
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This article presents a framework for thinking about the fundamental activities of inference--data analysis and interpretation--by researchers using qualitative data. I contrast these two activities.
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Most writing on sociological method has been concerned with how accurate facts can be obtained and how theory can thereby be more rigorously tested. In The Discovery of Grounded Theory, Barney Glaser
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Introduction Getting Started Theoretical Sensitivity The Uses of Literature Open Coding Techniques for Enhancing Theoretical Sensitivity Axial Coding Selective Coding Process The Conditional Matrix
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