Greenwashing and Environmental Communication: Effects on Stakeholders’ Perceptions

  title={Greenwashing and Environmental Communication: Effects on Stakeholders’ Perceptions},
  author={Riccardo Torelli and Federica Balluchi and Arianna Lazzini},
  journal={Socially Responsible Investment eJournal},
Since the first Earth Day in the 1970s, corporate environmental performance has increased dramatically, and cases of greenwashing have increased sharply. The term greenwash refers to a variety of different misleading communications that aim to form overly positive beliefs among stakeholders about a company's environmental practices. The growing number of corporate social responsibility claims, whether founded or not, creates difficulties for stakeholders in distinguishing between truly positive… 

CSR and Greenwashing: A Matter of Perception in the Search of Legitimacy

In recent decades, corporate communication has undergone significant changes in terms of channel, content and receivers. To be accountable, companies are called upon to satisfy a plurality of

Consumer perceptions of greenwashing: lessons learned from the fashion sector in the UAE

The practice of ‘greenwashing’ may be characterized as the fabrication of green claims by organizations to portray a positive image. Greenwashing has not been examined in the United Arab Emirates,

The Impact of Claim and Executional Greenwashing on Consumers’ Purchase Intention for High-Involvement Products

  • Business
  • 2020
Over the past few decades, firms have had the opportunity to exploit consumers’ increasing environmental concerns to differentiate and position their products such that they can capture market share

Corporate Social Responsibility initiatives with a strategic approach to eradicate the phenomenon of Greenwashing

Purpose. Establish a multidisciplinary theoretical discussion to determine a possible solution to eradicate and/or reduce greenwashing practices. Methodology. Through a systematic analysis of the

The Dark Side of Environmental Sustainability in Projects: Unraveling Greenwashing Behaviors

Greenwashing behaviors (GWBs) are positive environmental communications in combination with poor environmental performance. Using fraud triangle theory, this study investigated the effects of three

Sustainability, Responsibility and Ethics: Different Concepts for a Single Path

  • R. Torelli
  • Business
    Social Responsibility Journal
  • 2020
PurposeThe main goals of this paper are: (1) to analyse the concepts of sustainability, responsibility and ethics focusing on their links and differences, also to understand how companies move

The Agency of Greenwashing

As climate change increasingly challenges business models, the disclosure of firm environmental performance casts growing attention by corporate stakeholders. This creates wider opportunities and

‘I had no idea that greenwashing was even a thing’: identifying the cognitive mechanisms of exemplars in greenwashing literacy interventions

Abstract As individuals become more aware and concerned about their own contribution to global climate change, empowering consumers to make informed decisions that are beneficial to the environment

Environmental Regulation, Greenwashing Behaviour, and Green Governance of High-Pollution Enterprises in China

This study analyses the relationship between greenwashing behaviour, a lack of government supervision, and imperfect green certification mechanisms in China. To improve green governance and

Sustainability materiality matrices in doubt: may prioritizations of aspects overestimate environmental performance?

This study builds on the research gap that arises from the consistency analysis of the GRI-materiality approach with other prioritization approaches. The main objective is to explore to what extent



Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing

Companies in the energy sector face a dilemma regarding how to communicate their environmental policies to the public. Communicating that environmental policies and activities are motivated by

The Means and End of Greenwash

Corporate claims about environmental performance have increased rapidly in recent years, as has the incidence of greenwash, that is, communication that misleads people into forming overly positive

Internalization of Environmental Practices and Institutional Complexity: Can Stakeholders Pressures Encourage Greenwashing?

Abstract This paper analyzes the determinants underlying the internalization of proactive environmental management proposed by certifiable environmental management systems (EMSs) such as those set

How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication

Of the many ethical corporate marketing practices, many firms use corporate social responsibility (CSR) communication to enhance their corporate image. Yet, consumers, overwhelmed by these more or

Does Greenwashing Pay Off? Understanding the Relationship Between Environmental Actions and Environmental Legitimacy

Do firms gain environmental legitimacy when they conform to external expectations regarding the natural environment? Drawing on institutional logic and signaling theory, we investigate sources of

How the Market Values Greenwashing? Evidence from China

In China, many firms advertise that they follow environmentally friendly practices to cover their true activities, a practice called greenwashing, which can cause the public to doubt the sincerity of

Greenwash: The Reality Behind Corporate Environmentalism

In recent years, transnational corporations (TNCs) have been greenwashing their dismal environmental performance by posing as friends of the environment. This new book provides an overview of TNCs in

CSR and environmental responsibility: motives and pressures to adopt green management practices

This paper examines the diffusion of environmental management initiatives in business and the motives and pressures reported by senior executives to adopt these practices in one industry. We frame

An exploration of corporate attitudes to the significance of environmental information for stakeholders

This paper reports on a questionnaire survey sent to environmental managers in quoted UK firms from environmentally sensitive sectors. A total of 58 usable responses was received, with most but not