Greenwashing and Environmental Communication: Effects on Stakeholders’ Perceptions

@article{Torelli2019GreenwashingAE,
  title={Greenwashing and Environmental Communication: Effects on Stakeholders’ Perceptions},
  author={Riccardo Torelli and Federica Balluchi and Arianna Lazzini},
  journal={Socially Responsible Investment eJournal},
  year={2019}
}
Since the first Earth Day in the 1970s, corporate environmental performance has increased dramatically, and cases of greenwashing have increased sharply. The term greenwash refers to a variety of different misleading communications that aim to form overly positive beliefs among stakeholders about a company's environmental practices. The growing number of corporate social responsibility claims, whether founded or not, creates difficulties for stakeholders in distinguishing between truly positive… 

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