Green is good but is usability better? Consumer reactions to environmental initiatives in e-banking services

@article{Lekakos2014GreenIG,
  title={Green is good but is usability better? Consumer reactions to environmental initiatives in e-banking services},
  author={George Lekakos and Pavlos A. Vlachos and Christos Koritos},
  journal={Ethics and Information Technology},
  year={2014},
  volume={16},
  pages={103-117}
}
AbstractThere is an emerging consensus in the corporate social responsibility (CSR) literature suggesting that the quest for the so-called business case for CSR should be abandoned. In the same vein, several researchers have suggested that future research should start examining not whether, but rather when CSR is likely to have strengthened, weakened or even nullified effects on organizational outcomes (e.g. Margolis et al. in Does it pay to be good? A meta-analysis and redirection of research… 

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