Green and competitive Influences on environmental new product development performance

@inproceedings{Pujaria2003GreenAC,
  title={Green and competitive Influences on environmental new product development performance},
  author={Devashish Pujaria and Gillian Wrightb and Ken Peattiec},
  year={2003}
}
  • Devashish Pujaria, Gillian Wrightb, Ken Peattiec
  • Published 2003
This article reports the findings of a large-scale research project on environmental new product development (ENPD) within British manufacturers. A major contribution of this article is the attempt to integrate new product development (NPD) and environmental management philosophies in order to develop and empirically test a theoretical framework for ENPD and performance. As such, it is one of the first studies to go beyond the anecdotal evidence in the extant literature, to empirically research… CONTINUE READING
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