Green Niche Market Development A Model With Heterogeneous Agents

  title={Green Niche Market Development A Model With Heterogeneous Agents},
  author={Clinton Andrews and David DeVault},
This article introduces a multiagent simulation framework for investigating the emergence of niche markets for environmentally innovative products. It clarifies how consumer preferences, business strategy, and government policy interact during market development. The framework allows investigation of the effects of uncertainty and agents’ corresponding coping strategies. We describe the model, illustrate how it works when applied to the case of hybrid cars, and analyze results spanning several… CONTINUE READING


Publications referenced by this paper.

Toyota in the world corporate profile

  • Toyota Motor Corp.
  • world/ /toyota-pdf…
  • 2005
Highly Influential
3 Excerpts

New fleet characteristics

  • NHTSA.
  • www.nhtsa. gov/portal/nhtsa static file…
  • 2008

US sales of hybrids down 50% in November

  • Green Car Congress.
  • Accessed 10 December .
  • 2008

Success stories: Florida Truth Campaign

  • Social Marketing Institute.
  • org/success/cs-floridatruth…
  • 2007

Why Toyota is becoming the world’s top carmaker

  • K. Naughton, A. Sloan.
  • Newsweek, 12 March.…
  • 2007

The role of regulatory

  • A. Y. Lee
  • dustry. Journal of Marketing Research
  • 2006
1 Excerpt

Toyota: The birth of the Prius

  • A. Taylor, III.
  • Fortune 153(4): 111–124.
  • 2006

Similar Papers

Loading similar papers…