Green Niche Market Development A Model With Heterogeneous Agents

@inproceedings{Andrews2009GreenNM,
  title={Green Niche Market Development A Model With Heterogeneous Agents},
  author={Clinton Andrews and David DeVault},
  year={2009}
}
This article introduces a multiagent simulation framework for investigating the emergence of niche markets for environmentally innovative products. It clarifies how consumer preferences, business strategy, and government policy interact during market development. The framework allows investigation of the effects of uncertainty and agents’ corresponding coping strategies. We describe the model, illustrate how it works when applied to the case of hybrid cars, and analyze results spanning several… CONTINUE READING

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