• Corpus ID: 16782907

Green Marketing and Its Impact on Consumer Buying Behavior

@article{Boztepe2012GreenMA,
  title={Green Marketing and Its Impact on Consumer Buying Behavior},
  author={A. Vahap Boztepe},
  journal={European Journal of Economic and Political Studies},
  year={2012},
  volume={5},
  pages={5-21}
}
  • A. Boztepe
  • Published 1 May 2012
  • Business
  • European Journal of Economic and Political Studies
This study aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reason why the green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained. Then together with the hypothesis developed literature review has been continued and studies conducted on this subject until now were mentioned. In the last section, moreover, questionnaire results… 
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